Hironic Short-Form Ads

While working on-site in South Korea at Hironic, a medical device manufacturer, I created a series of many short-form advertisements designed for TikTok, Instagram, and YouTube Shorts. I collaborated with Hironic’s marketing team, who provided me with product assets, branding elements, and general messaging goals. From there, I independently edited the content to fit the fast-paced, visually engaging style required for social media platforms. This project provided me with valuable experience in commercial editing, which was a new and essential skill set for me, as most of my previous training had focused on traditional, film-style editing. Working within tight timeframes and brand specifications taught me how to efficiently craft dynamic, audience-focused content tailored to modern digital marketing needs. Here are two examples.